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Crowds just changed how you reach your fans.
Instead of sending broad messages and hoping they land, you can now build highly targeted audiences in seconds, based on who your fans are, how they behave, and where they’re located. The result? More relevant messages, better engagement, and stronger conversions.
To show how it works, here’s a simple example flow you can follow when building your own campaigns.
A minor league baseball team is hosting a Family Appreciation Night:
→ Buy 1, Get 2 tickets
→ Free hot dog
→ Postgame player autographs
Great offer, but ticket sales are lagging after email and social pushes alone.
It’s the day before the game. They need to move fast.
Instead of blasting their full list, they turn to SMS, and use Crowds to target the fans most likely to convert.
How they built their audience in Crowds:
They start a new message and select “Crowds” in the “To” field.
From there:
→ Under Demographics, they select Families (ages 25–49)
→ Under Behavior, they select Last Minute Buyers
→ Under Location, they select Out of State Buyers and toggle Exclude
Why exclude?
Because last-minute offers work best with fans who are already nearby and ready to act.
The result
A highly targeted message sent to the right fans, at the right time, with an offer built for them. No guesswork or wasted sends. Just smarter targeting that drives action.
The final message reflects the audience, localized, family-focused, and designed for last-minute decision makers.
Here’s where it gets powerful:
→ 18 preset Crowds available
→ 3 operators to refine your audience
→ Up to 3 presets selectable at once
That unlocks 7,821 possible Crowd combinations, giving you the flexibility to get as broad or as precise as your campaign needs.
Whether you’re driving last-minute sales, targeting high-value buyers, or re-engaging specific fan segments, Crowds gives you the control to do it with confidence.
We’re here to help you get the most out of it.
If you want help building your first Crowd, or refining your targeting, reach out to your account manager anytime. New to Vozzi? Book a demo HERE. We’ll help you turn strategy into sends that perform.
Start exploring Crowds in your next campaign, and make every message count!
