Hi there,

We can’t believe we’re already halfway through 2026! Q2 was a busy one, and for our sports partners it was the heart of the season, from playoff pushes to league meetings to a fresh wave of Revenue Suite launches.

From record platform usage to standout campaigns and time on the road with teams across the country, here’s a look at what the Vozzi team has been up to.

Q2 By the Numbers

Q2 was one of the strongest stretches we’ve seen. Across April, May, and June, our platform usage grew about 45% year over year, as spring and summer seasons hit full stride.

A few of the stories behind the numbers:

• Hockey went off. Minor League Hockey led the way, with ECHL nearly doubling its year-over-year performance in May on playoff pushes.

• Baseball is back. Minor League Baseball climbed around 45% YoY as the season ramped up.

• Playoff energy. NHL volume surged on strong postseason runs.

• Soccer surged. USL and MLS were among the fastest-growing segments of the quarter.

• Summer events kicked in. Venue and event usage jumped as concert and festival season arrived.

These numbers reflect what we love to see: teams using SMS not just to reach fans, but to drive real revenue in the moments that matter most.

How Teams Are Texting

80% of campaigns were revenue-driven — ticket sales, renewals, donations, and merch — with ticket sales the clear backbone of outbound.

2 in 3 campaigns used urgency language (today, now, last chance). “Drive action” messaging is now the norm.

1 in 3 campaigns included an emoji, and the favorites tracked the season: ⚾ during baseball’s peak, with 🚨 and 🎟 close behind (and 🎉 climbing as July 4 promos ramped).

Standout Campaigns

Milwaukee Admirals — Mobile Billboards

One of the most impressive campaigns of the quarter came from the Milwaukee Admirals using Vozzi’s Mobile Billboards. By integrating sponsor messaging directly into their SMS sends, the team ran 27 campaigns and delivered 71,047 branded impressions, all without interrupting the fan experience. It’s a perfect example of how Mobile Billboards can turn routine fan texts into high-impact sponsor visibility at scale.

Hershey Bears — Mass Texting

Another standout came from the Hershey Bears, who put Mass Texting to work during a critical stretch of their season. A well-timed “Two-Morrow” game reminder helped bring in a crowd of nearly 7,500 for a weekday playoff game, and their season ticket membership campaign helped push season ticket revenue past $4 million for the first time in team history. A great reminder that the right message at the right moment can move the needle in a big way.

Nashville Predators — Mass Texting

The Nashville Predators leaned into SMS for their Golden U campaign and saw 50x ROI on it. It’s proof that when you put the right offer in front of fans on the channel they actually check, they convert, fast.

Product Releases

Coming off Release Week in Q1, we kept the momentum going in Q2 with new tools that help teams see their revenue clearly, understand their fans, and reach the right audiences.

Revenue Dashboard
A redesigned dashboard with new tiles for Revenue, Messages, Click-Through, and Contacts, plus a full revenue breakdown across Text-to-Buy, invoices, donations, Mobile Billboards, and TraX. See exactly where your revenue is coming from at a glance.

Fan Profiles + Fan Activities
A unified, real-time view of every fan’s value, engagement, and behavior. The new Activity tab logs every purchase, donation, click, QR scan, survey, and message, so you can personalize outreach and quickly spot your highly engaged and at-risk fans.

TDC Invoicing
Send and collect outstanding invoices directly over text through Text-to-Pay, making it easier than ever to get paid.

XNow Integration
Real-time verification that confirms fans belong to a targeted group (students, military, first responders) before unlocking gated offers, and automatically builds verified audience lists for smarter Mass sends. A perfect fit for student rush and military appreciation campaigns.

Have questions about how to put any of these to work in your next campaign? Reach out to your account manager!

On the Road

Q2 was a busy travel season, and we made the most of it, connecting with teams and partners at five events across college and pro sports and live entertainment.

NACDA

We had an incredible time connecting with so many of you at the National Association of Collegiate Directors of Athletics and left fired up about what’s ahead for college athletics. Thanks for a great show! 🎓

ECHL Summer Meetings — Nashville

Nashville did not disappoint. We hosted a happy hour alongside XNow, caught up with partners from across the league, and celebrated a standout season together. A special shoutout to the Atlanta Gladiators, who took home the Top Vozzi Team award at the ECHL Groupie Awards, driving $19 back for every $1 spent on Vozzi. That’s not a marketing stat, that’s a business outcome.

We were also at AHL Summer Meetings, the Event & Venue Marketing Conference (EVMC) in Sacramento, and the Association of Luxury Suite Directors (ALSD), connecting with hockey, venue, and premium-experience leaders about how SMS drives revenue and fan engagement across the board.

Looking Ahead

Q3 Sneak Peek

The momentum isn’t slowing down. We’re heads-down building the tools you’ll be using all fall. Here’s a first look at what’s coming:

Shopify Integration (TraX)
Connect your Shopify store to Vozzi and track product views, purchases, abandons, and revenue straight from your text campaigns, all inside the dashboard. A game changer for merch and team store sales.

Vozzi Email Pilot
We’re piloting email to complement SMS, giving teams a connected, multi-channel way to reach fans.

Spektrix + Text-to-Donate Update
New fundraising power through a Spektrix integration and enhancements to Text-to-Donate.

AI Recommendations
Smarter, AI-powered suggestions to help you craft and time higher-performing campaigns.

Keep an eye out, and we’ll share release details as they go live.