Fan Profile: Turn Fan Data Into Smarter Conversations and More Revenue

Understanding your fans should be easy and shouldn’t require jumping between tools.

Fan Profile is a new Vozzi feature that gives you a unified, real-time view of each fan’s value, behavior, and engagement—all in one place.

No more guesswork. Just clear insight into:

• Who your fans are
• How engaged they are
• What they’ve spent
• Where the opportunity is

Why It Matters

In sports and live events, timing and relevance drive results.

Fan Profile gives your team the context needed to send more personalized messages, prioritize the right fans, and turn engagement into measurable revenue.

What You’ll See

Fan Profile surfaces the data that actually matters—organized for quick action:

Revenue Suite

Track total fan value across:

• Text-to-Buy (T2B)
• Text-to-Pay (T2P)
• TraX purchases
• Donations, subscriptions, and more

Quickly identify your highest-value fans and revenue opportunities.

Data Suite

Capture fan interactions from:

• Surveys
• Forms
• QR code activations

Understand what fans are responding to—and why.

Engagement

Measure real activity with:

• Messages sent vs. received
• Response rate
• Click rate
• Recent engagement (last 6 months)

See who’s actively engaging and who’s not.

Fan Insights

Instantly identify:

• Highly Engaged fans to prioritize for upsells
• At-Risk fans to re-engage before churn

Built for Action

Fan Profile is accessible directly from your Contacts page by tapping the three dot menu then selecting Fan Profile. It’s designed to fit into your workflow—whether you’re in a 1:1 conversation or planning a campaign.

Instead of digging for data, your team can:

• Personalize outreach in real time
• Segment more effectively
• Act on revenue opportunities faster

A Smarter Way to Engage Fans

Fan Profile brings together revenue, engagement, and behavior into one clear view—so every message is more informed and more effective.

Because better data isn’t the goal.

Better results are.