If you’ve ever asked yourself “Who should really be getting this message?”—you’re not alone.

Great campaigns don’t just rely on great creative. They rely on sending the right message to the right fans at the right time. That’s why we’re excited to introduce Crowds, Vozzi’s newest intelligent audience segmentation feature built to help teams drive higher engagement, stronger conversions, and smarter decisions—automatically.

What Is Crowds?

Crowds is Vozzi’s new list segmentation feature that automatically groups your contacts into intelligent, preset audiences based on real fan behavior.

Using the data already inside your Vozzi platform—ticket purchases, spending history, engagement, location, clicks, replies, donations, surveys, and more—Crowds transforms raw data into actionable fan segments like:

• First-Time Buyers
  
• High Spenders
  
• Highly Engaged Fans
  
• Last-Minute Buyers
  
• At Risk Fans

No manual filtering. No complex rules. No guesswork.

Just smarter targeting, instantly.

Why Crowds Matters

Traditional segmentation is time-consuming, manual, and often outdated the moment you build it. Crowds changes that.

By automatically organizing fans based on how they actually behave, Crowds helps teams:

🚀 Drive More Revenue

Target the fans most likely to convert with offers tailored to their buying habits—leading to higher purchase rates and stronger ROI.

💬 Increase Engagement

Send more relevant messages based on behavior, location, and interaction history—so fans are more likely to click, reply, and act.

⏱ Save Time

Crowds automatically creates and updates segments for you, eliminating the need for manual list building or complex filtering.

📊 Make Smarter Decisions

Compare performance across different Crowds to see which audiences respond best—then optimize future campaigns with confidence.

🔁 Improve Retention

Identify and re-engage At Risk or low-engagement fans before they disengage completely.

Built for Sports & Entertainment Teams

Crowds was designed specifically for the way sports and entertainment organizations operate.

Whether you’re promoting tickets, driving donations, selling merchandise, or re-engaging fans mid-season, Crowds gives you visibility into who your fans are and how they behave, so every send is more intentional.

And because Crowds lives directly inside Mass messaging, there’s nothing extra to configure.

What you need to use Crowds:

• Mass enabled
• Text to Buy and/or TraX for purchase-based Crowds
• No additional pricing
• No toggles or setup required

How Crowds Works in Action

With Crowds, you can:

• Send the same offer to different fan segments and compare conversions
• Identify which Crowds generate the most revenue and engagement
• Adjust messaging strategies based on real performance data
• Personalize campaigns without adding operational complexity

The result? Campaigns that perform better—and insights that make every future send smarter.

Why Crowds Wins vs. Other Platforms

Crowds is built directly into Vozzi
No external tools. No connectors. Just one platform using all your existing data.

Purpose-built for sports & entertainment
Crowds leverages ticketing behavior, event proximity, spending patterns, and fan engagement—not generic marketing data.

Preset intelligence, ready out of the box
Crowds comes preloaded with smart, usable segments like High Spenders, First-Time Buyers, and At Risk Fans—no data scientist required.

Performance you can compare
Easily track engagement and revenue side-by-side across different Crowds to understand exactly what’s driving results.

Tips to Get the Most Out of Crowds

• Test messaging across Crowds: Send the same promotion to High Spenders and Value Spenders to see which converts better.
• Pair Crowds with TraX and Text to Buy: Follow each audience from click to purchase to understand true performance.
• Re-engage At Risk fans early: Use exclusive offers or personalized messages to win them back before they drop off.
• Keep contact data enriched: Accurate ZIP codes unlock powerful location-based Crowds.
• Review performance regularly: Let reporting guide which Crowds deserve more focus over time.

Smarter Targeting Starts Here

Crowds takes the complexity out of segmentation and replaces it with clarity, confidence, and results.

By turning fan data into intelligent, ready-to-use audiences, Crowds helps your team sell smarter, engage deeper, and make every message count.

Ready to meet your Crowds?
They’re already waiting inside Vozzi.