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Growing a fan database is one thing.
Turning that database into measurable revenue is another.
The Philadelphia Flyers (NHL) have found a way to do both by pairing WIT-powered in-arena engagement with Vozzi’s SMS platform, building a repeatable engine that captures fan attention in the moment and converts it into real ticket sales.
Their strategy? Keep it simple, start small, and scale what works.
Like many teams, the Flyers were looking for ways to grow their owned audience and create a more direct path to ticket sales.
They didn’t want a complicated process.
They didn’t want something that required heavy lift from internal teams.
And they definitely didn’t want a one-and-done activation that wouldn’t scale.
They needed a seamless way to:
This season, the Flyers leaned into WIT-powered contests and interactive in-arena experiences to drive SMS opt-ins at scale. 
Fans attending select home games could participate in activations like:
Because WIT handles the entry, opt-in, and data capture automatically, the Flyers can grow their SMS database without adding manual work to their team.
Instead of trying to run every idea at once, the Flyers take a focused approach running these activations at select games and building momentum over time.
The results so far:
And because fans are opting in during meaningful moments, not random list buys, engagement stays high and downstream ticket performance is stronger.
The Flyers’ success comes down to three key principles:
You don’t need to overhaul your entire marketing strategy to make SMS work.
Start with one activation. Capture attention in the moment. And make it easy for fans to say yes.
The Flyers are proving that when you meet fans where they already are, in-arena and in the moment, SMS becomes more than a communication channel.
It becomes a revenue driver.
