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The Maine Mariners (ECHL) are using Vozzi’s Mobile Billboards to turn their high-performing SMS program into a new sponsorship revenue stream without adding operational complexity.
By integrating sponsors directly into their SMS communication strategy, the Mariners have generated $12,000 in sponsorship profit while supporting ticket sales, fan engagement, and sellout games.
Like many teams, the Mariners were already using SMS successfully to communicate with fans about:
However, they recognized an opportunity to monetize this highly engaged channel while maintaining a strong fan experience.
They needed a solution that would allow them to:
Using Vozzi Mobile Billboards, the Mariners integrated sponsor branding directly into their SMS communications.
The implementation was intentionally simple.
Instead of selling random ads, the team aligned specific sponsors with specific fan moments.
Game Day Texts
Sponsor integrated into high-engagement game day communications.
Post-Game Surveys
Sponsor associated with fan feedback and engagement.
Upcoming Game Information
Sponsor aligned with promotional and ticket messaging.
This allowed the team to create clear sponsor ownership of key fan touchpoints.
The Mariners secured three sponsors across three SMS content categories, generating approximately $12,000 in profit.
In a recent campaign, the Mariners paired their high-performing SMS strategy with Vozzi Mobile Billboards and achieved both a revenue and attendance record.
By integrating a sponsor alongside a message that was already driving strong fan response, the team was able to maximize the impact of the campaign while giving the partner visibility during one of the organization’s most successful promotions.
The Mariners leverage SMS to communicate limited inventory and high-demand games, which consistently drives strong engagement and ticket sales.
“Vozzi is our best asset to get to a sell out.”
The team has found that selling Mobile Billboard sponsorships is straightforward because they can present partners with real campaign data and engagement metrics.
Vozzi provides teams with detailed Mobile Billboard performance insights for both internal use and sponsor reporting via a dashboard, including impressions, ad clicks, and ad play time. This enables the Mariners to clearly demonstrate the impact and value of each campaign to partners.
By bringing concrete data and real use cases into sponsorship conversations, partners clearly understand the value of being integrated into the team’s SMS communication strategy.
The Mariners emphasized how easy Mobile Billboards are to implement within their existing workflow.
“Mobile Billboards are really easy to utilize, they’re simple and efficient.”
The team simply integrates the sponsor into the SMS communication they were already sending.
The Mariners integrate sponsors into SMS messages that fans are already expecting and engaging with. Rather than interrupting the fan experience, sponsors are aligned with meaningful fan moments such as themed promotions and important game day information.
Year to date, Maine Mariners Mobile Billboard campaigns have generated more than 227,000 sponsor impressions.
Sponsor: Visit Maine
This campaign promoted the Mariners’ themed 207 Night, celebrating Maine while integrating Visit Maine as the presenting sponsor of the SMS message.
Campaign Performance
Sponsor: US Cellular
Sponsors are also integrated into Know Before You Go messaging — one of the most anticipated communications fans receive before attending a game.
Campaign Performance
The Mariners’ strategy succeeds because it focuses on high-value fan moments, not advertising volume.
Key elements include:
If your organization is already using SMS to communicate with fans, Mobile Billboards create an immediate monetization opportunity.
Instead of adding more marketing workload, teams can simply:
The result is incremental sponsorship revenue built on an existing fan engagement channel.
“Vozzi is our best asset to get to a sell out.”
Vozzi Mobile Billboards allow teams to integrate sponsor branding directly into SMS communications, creating high-visibility, high-engagement digital sponsorship inventory inside one of the most effective fan communication channels.
