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In sports, entertainment, and live events, every fan interaction matters. Whether you’re selling tickets, launching a new offer, pushing a Text-to-Buy campaign, or gathering feedback from a survey, your first message is just the starting point. The real opportunity lies in what happens next—and until now, following up required manual list building or broad, repetitive resends.
Today, that changes.
Vozzi’s new Retarget feature gives teams a simple, automated way to follow up based on fan behavior—so you can send the right message to the right audience without spamming the people who already took action.
Retarget is Vozzi’s newest Mass Retargeting tool that allows you to resend campaigns based on how fans interacted with your original message. Whether a fan clicked, purchased, donated, abandoned, or never engaged, Retarget lets you instantly build a follow-up audience and continue the conversation in a meaningful, effective way.
No exporting lists.
No guesswork.
No resending the same message to everyone.
Just smarter, more personalized SMS marketing that increases conversions and improves the fan experience.
Fans don’t always engage on the first try. Maybe the timing wasn’t right. Maybe they were busy. Or maybe they clicked but didn’t complete the purchase.
Retarget solves that by giving you deeper visibility into what fans did—and the tools to respond accordingly.
Increase conversions without increasing spend
Reach the fans who need another touchpoint instead of blasting your full list again.
Send relevant, timely follow-ups
Remind non-purchasers, thank donors, finish abandoned journeys, or re-engage survey non-completers.
Eliminate manual list management
Follow-up audiences are created automatically with a single click.
Improve fan satisfaction
Only people who still need the message receive it—reducing fatigue and boosting trust.
Maximize every campaign
One outbound can now turn into a fully optimized fan journey.
Retarget lives inside your Mass Dashboard → History → 3-Dot Menu → Retarget.
From there, users can trigger retargeting across multiple outbound types, each broken into granular engagement buckets:
Clicked
Did Not Click
Purchasers
Non-Purchasers
Purchasers
Non-Purchasers
Did Not Click
Clicked & Abandoned
Donors
Non-Donors
Survey Completed
Not Completed
Did Not Click
Clicked & Abandoned
This level of segmentation ensures your follow-ups are always intentional, personalized, and high-performing.
Retarget is available to all Mass Users and works retroactively.
Once enabled, you can go back and retarget past campaigns—allowing you to recover missed revenue immediately.
Requirements:
Must have Mass enabled
Toggle on Retarget inside Core
Most SMS platforms only allow basic resends or require users to manually build new segments. That’s inefficient—and often inaccurate.
Retarget replaces Vozzi’s previous “auto-list of link clickers” system and dramatically expands what teams can do. Instead of only retargeting clickers, you can segment by purchasers, non-purchasers, donors, non-donors, survey behavior, abandoned journeys, and more.
This means:
More precise targeting
Fewer wasted messages
Better results
Less manual work for your marketing team
For organizations that rely on SMS for ticketing, revenue generation, fan engagement, or sponsor activation, Retarget gives you a powerful competitive edge.
Retarget goes deeper than what most SMS competitors offer. While others stop at simple “resend to non-openers” or “retry campaign,” Vozzi gives teams full visibility into the entire fan behavior funnel—clicks, purchases, donations, abandonments, and survey completions.
This level of segmentation isn’t just convenient—it directly translates into higher conversions, stronger sponsor value, and more efficient workflows.
Retarget makes it effortless.
Whether you’re a one-person marketing team or managing multiple departments, Retarget ensures your fans receive the most relevant messages at the most impactful moments. It makes your SMS strategy:
more personalized
more efficient
more effective
more revenue-driving
And above all—more aligned with what today’s fans expect.
