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From Pre-Season Planning to Mid-Season Revenue Pushes, baseball season always feels like a fresh start. The promo calendar is locked in, theme nights are finalized, opening Day is around the corner, and your baseball SMS marketing strategy should be locked in.
What makes baseball unique from a marketing perspective is the length of the season. You’re not working with a few big moments, you have dozens of natural opportunities to engage fans.
Instead of thinking about SMS as one-off campaigns, think about it in phases! Below is a simple way to structure your baseball SMS marketing strategy throughout the season, using real examples from teams who are seeing strong results.
Before the first pitch is even thrown, fans are already deciding which games they want to attend. This is your opportunity to guide that decision through your SMS marketing strategy.
Promo Calendar Launch: Spokane Indians
Instead of sending their full promotional calendar, the Spokane Indians created excitement by spotlighting a few fan favorite games their audience could look forward 
to. This included the number of Firework Nights, Family Feast Nights, and Storybook Princess Nights scheduled for the season.
They focused on momentum and variety, then directed fans to secure tickets.
Why this works:
Pre-season considerations:
You don’t always need to share the full calendar, sometimes creating excitement around a few key games is enough to engage fans.
Opening Day already carries energy. The opportunity is to match that momentum with the right message at the right time.
Day-Before Opening Day Push: Charleston Dirty Birds
The Dirty Birds sent this message the day before Opening Night, promoting their 20th Anniversary Coin Giveaway.
This text was sent the day before their home opener, and was a combination of:
It created urgency while also reinforcing value.
The 24-hour window works especially well because it reaches:
For Opening Day or major promo nights:
When excitement is already high, the goal isn’t to oversell, it’s to make it easy to act. This is important to think about when forming your baseball SMS marketing strategy.
As the season unfolds, homestands become consistent opportunities to re-engage your audience.
Themed Homestand Promotion: Dirty Birds
Instead of sending a list of dates, the Dirty Birds highlighted every theme night in a bright, engaging image. 
Instead of just listing dates, they showed:
It helped fans quickly scan the week and choose a date.
Why this approach works:
When promoting a stretch of games, focusing on the experience helps fans quickly identify what resonates with them.
Some of the strongest engagement happens after fans have already walked through your gates.
In-Stadium Messaging: Toledo Mud Hens
The Mud Hens sent a “Welcome to the Game” message promoting special offers while 
fans were already at the stadium, resulting in a 43% click-through rate.
This makes sense when you consider context. Fans are:
Game-day SMS can support:
SMS doesn’t have to pause once the first pitch happens. In many cases, engagement peaks during the game itself.
As the season progresses, fans have a better sense of what they’re excited about. That’s where bundled offers can be especially effective.
Bundled Giveaway Package: Rome Emperors
The Rome Emperors promoted a Summer Legends Bobblehead Package that included:
The campaign generated over $10,000 in revenue.
Consider creating a bundle the next time you are trying to come up with a way to generate more revenue, because bundles can:
Mid-season is often the right time to package high-interest games together and use SMS for timely reminders.
Baseball gives you more natural touchpoints than almost any other sport, and that’s where SMS makes the biggest impact. The teams seeing the strongest results aren’t sending more messages; they’re sending the right message at the right moment!
Our team is here to help. Reach out to your account manager if you need help brainstorming or just want to talk strategy!
Interested in utilizing fans to maximize your marketing reach during baseball season, book a demo now and someone from our team will be in touch soon! ⚾
