Introducing Retarget: Smarter Follow-Ups for Higher Engagement and Revenue
December 5, 2025
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As we kick off 2026, we’re taking a moment to look back on an incredible year at Vozzi.
2025 was filled with meaningful growth, powerful product launches, and creative campaigns from teams across the country. From new tools designed to drive more value from every message to innovative ways our partners connected with fans, this past year reinforced just how impactful smart texting can be.
In this edition, we’re recapping key product updates, spotlighting standout campaigns, and sharing a look at what’s ahead as we head into a new year together.
We closed out 2025 with one of our most impactful launches yet — Retarget.
Retarget makes it easy to automatically follow up with fans based on how they interact with your messages, ensuring every send is relevant, timely, and intentional.
Whether fans clicked, purchased, donated, abandoned, or completed a survey, Retarget helps you re-engage the right audience — without spamming those who already took action.
Why teams are excited about Retarget:
As teams head into a new season and a new year, Retarget is designed to help you do more with the campaigns you’re already running.
👉 Reach out to your Account Manager to get Retarget enabled.
As teams closed out 2025, SMS continued to be a powerful driver of engagement and revenue — especially during the holidays. Here are two standout examples worth spotlighting as we head into 2026:
The Indianapolis Indians closed out the year strong by running a “12 Days of Merchmas” campaign that consistently delivered click-through rates over 20%.
By using countdown-style messaging, giveaways, and limited-time merch pushes, they kept fans engaged day after day — while driving meaningful revenue through timely, well-paced sends.
Why it worked:
It’s a great reminder that creative sequencing and consistent value can turn holiday moments into major wins.
UNC Charlotte turned everyday messaging into sponsor-driven revenue using Mobile Billboards — generating 35,000+ sponsor impressions from a single text message.
By seamlessly embedding sponsor creative into messages they were already sending, they unlocked:
💡 Mobile Billboards continue to be an easy way to monetize high-engagement moments — from holidays to game days — without changing your communication flow.
And if you haven’t tried it yet, your first 30 days are free.
As we step into a new year, we want to say thank you.
To our teams, partners, and customers — your trust, creativity, and collaboration made 2025 an unforgettable year. Whether you launched new campaigns, tested new features, or found innovative ways to connect with your audience, we’re grateful to be alongside you.
This year reminded us of something we strongly believe:
We’re just scratching the surface of what’s possible with SMS.
The momentum is just getting started.
In 2026, we’re excited to continue building smarter tools, expanding automation, and unlocking even more ways for teams to drive revenue and engagement through texting.
We can’t wait to see what you create this year — and we’re excited to keep growing together.
We’re hitting the road early this year and look forward to connecting in person. You can find us at:
Thanks for being part of the Vozzi community. We’re excited for what’s ahead and can’t wait to see how you kick off the year.
— Team Vozzi
